がんばらない英語

By Sophie Hardach
TOKYO (Reuters) - Designer boutiques in Tokyo are still packed with well-dressed young people, but these days, few of them carry shopping bags.
As Japan's economy heads toward recession and its stock market hovers around a 5-year-low, shoppers are closing their wallets, and the impact on European fashion houses has been dramatic.
From Louis Vuitton to Versace, brands are testing new strategies for the world's second-largest luxury goods market after the United States, such as wooing the super-wealthy or using Tokyo as a shopping mall for the rest of Asia.
But so far, no company appears to have found the magic formula to cure Japan's luxury malaise.
"Some of my friends really like to buy designer brands, but in general, brands are less important now," said Hiromi Takahashi, a 38-year-old office worker wearing a black top embellished with studs and sequins.
"We all talk about food prices, oil, the cost of living."
Takahashi was browsing through Jean-Paul Gaultier jackets and Alexander McQueen tops at Via Bus Stop, a boutique in Tokyo's sleek Midtown shopping mall. She did not plan to buy any of the clothes, preferring cheaper labels.
Around her, young couples and groups of women were toting small gift bags with accessories by mid-range brands -- affordable treats in the midst of a shrinking economy.
Japan's gross domestic product contracted 0.7 percent in the April-June quarter, more than expected.
At the same time, prices are rising while wages are not. Core inflation was stuck at a decade-high 2.4 percent in August due to high fuel and raw material costs, but cash earnings actually slipped 0.3 year-on-year that month and household spending was down 4 percent.
No wonder consumer confidence hit a record low in September.
"It's not just luxury goods but also other clothes and eating out and cars and oil products, mainly because of the price rises," said Azusa Kato, chief economist at BNP Paribas.
She attributed the luxury goods slide especially to the decline in Tokyo's stock market, which hurt the middle class. The Nikkei share average has lost about 45 percent so far this year.
YOUNG SPENDERS
The downturn has also erased another much-cited Japanese phenomenon, the so-called "parasite singles," young professionals living with their parents who would spend all their money on Louis Vuitton wallets and Chanel bags.

長引く不況、先が見えませんね。こんな日本にも、今日なんかは、外国資本の日本店が原宿でオープンし数百人の日本人が開店前に並んだとか・・・。

日本への、有名ブランドの寝室も顕著ですが、直近のニーズに対応して、変革していく企業が生き残っていくようですね。

スニータは、ブランド物を身に付けていませんが、とってもチャーミングに僕の目には写ります。ファッション業界って言うのは、より一層細分化し、ターゲットを絞って行った方が、デパート業界のような不況に出会わないチャンスがあるんでしょうね。

By YUKO NAITO
Staff writer
Cut off from the outside world by wide moats and high stone walls, the Imperial Palace is an especially mysterious place for us "commoners." But it doesn't have to be.
Like the Diet building and Defense Agency, access to the palace is restricted, but it's not completely off-limits. In fact, all three of these places are open to visitors who follow the right procedures.
Following is a peek at what you're missing and directions on how to get inside for a better look:
The royal tour
The Imperial Palace, the Imperial family's place of residence, got its start as Edo Castle. Built in 1457 by the warlord Ota Dokan, it was at first little different from ordinary local castles.


The Imperial Palace in the heart of Tokyo
But soon after Tokugawa Ieyasu, founder of the Tokugawa Shogunate, captured it in 1590, he launched a large-scale renovation project, pouring in a vast amount of time, money and labor. The castle's transformation to a modern, magnificent fortress was completed during the reign of Ieyasu's grandson, the third Tokugawa Shogun Iemitsu.
In April 1868, the shogunate emptied Edo Castle following the restoration of power to the Imperial family; Emperor Meiji relocated there from Kyoto in September of the same year.
Although the palace complex has suffered serious damage over the centuries due to fires, earthquakes and the Tokyo air raids, some traces of the old Edo Castle can still be seen.
These vestiges include Fujimi Yagura, a three-story castle watchtower built on the 14.5-meter-high stone walls. Constructed in 1607, it was the former site of the castle's dungeon; it burned down with much of Edo in the inferno of 1657 but was rebuilt in 1659.
The Imperial Household Agency offers guided tours of the palace grounds every weekday. The tour is narrated in Japanese, but English-language pamphlets are available. An introductory video (subtitled in English) of the palace interior is shown at Someikan Hall before the start of the tour.
The tour lasts 90 minutes without breaks, so it is recommended that you use the bathrooms at Someikan before starting off. The hall also has lockers and a souvenir shop that sells ties, bags and other items bearing the Imperial crest, the chrysanthemum.
The walk is 3 km, so wear comfortable shoes. Visitors can take photos during the tour, but video cameras and smoking are prohibited.
For tour reservations, call the sankan-gakari (visitors' office) at the Imperial Household Agency at (03) 3213-1111, ext. 485, and specify the date and time you would like to take the tour (Monday-Friday, 10 a.m. or 1:30 p.m.). Confirmation must be made by mail at least 10 days in advance.
On A4-size paper, write down the date, time, and the names, addresses, occupations and ages of the members of your party. Make two copies and send them, along with a self-addressed stamped envelope (postage 80 yen), to: Imperial Household Agency, Sankan-gakari, 1-1 Chiyoda, Chiyoda-ku, Tokyo 100-0001.
You should receive your tour pass from the agency a few days later.
Power trip
The Diet building houses the legislative branch of the Japanese government. Completed in 1936, it covers 12,400 sq. meters, with the House of Councilors on the right and House of Representatives on the left. With an exterior of domestic granite, it truly is a magnificent building.
While one of the most popular destinations for school excursions, the Diet building is also open to smaller groups and individuals. Guided tours are offered Monday through Friday when the Diet is not in session.
Reservations are required for groups of 10 or more, but otherwise all you have to do is show up at the entrance of the House of Councilors between 10 a.m. and 4 p.m. and fill in an application form.
The tour usually does not begin until a small group of participants has gathered, so you might have to wait.
When English-speaking guides are not available, headsets providing English narration will be offered to visitors from overseas. The tour lasts 30-40 minutes.
The Diet building is located at 1-7-1 Nagata-cho, Chiyoda-ku, Tokyo. The closest station is Nagatacho Station on the Yurakucho and Hanzomon subway lines.
Before you go, it is wise to call the office at (03) 3581-3111 to confirm the tour is available on the day of your visit.

皇居の案内ツアーの体験記です。こんな催しものをやっていたなんて知りませんでした。ゴールデンウィークも近いことですし、東京方面に遊びに行こうかなって考えている方には、追加として計画してみるのもいいんじゃないでしょうか。

この記事を教材にした時、スニータは、GWに京都とユニバーサルスタジオジャパンに行く予定だよ、っていってたよなぁ。